(and other intentional Marketing Strategies for successful afterschool programs)
This is the fifth of an occasional series about “The Business of Before and After School.” Look for other posts on this topic by selecting Business from the category list below right.
To maintain, strengthen and grow a thriving organization, program directors and administrators must always be focused on marketing. Just like Coke, Ford and Little Caesars Pizza—your organization’s budget each year should contain a healthy marketing line-item. This is one investment that can make a significant difference to your future bottom-line in both the number of students participating and the level of revenue (cash flow) needed to keep your organization moving forward. (more…)